Autotrader

Autotrader wanted to reach a younger audience with the goal that the younger generation would experiment on their website using their different search options and features. Thanks to a 360 campaign we invited millennials to assist Laina in finding her dream car thanks to a Scavenger Hunt on Autotrader.com.

Web film.

Case study

Screenshot of a computer screen displaying a colorful webpage with a woman smiling, and a video thumbnail of a woman with a playful expression. The webpage is related to auto trading and car buying guidance.

Collage of multiple screenshots from various websites and news articles, featuring headlines, images, and videos related to technology, marketing, and internet culture.

A young man wearing a virtual reality headset and smiling while driving a car.

View of a hospital room seen through bars or a gate, with medical equipment and a patient bed inside.

A drawing of a mailbox with a face and eyes, on a desert landscape with a farmhouse in the background, with text saying "There's a new sheriff in town" and pointing to the mailbox with "Approach bastards."

A young woman and man outdoors in a park, watering themselves with water bottles.

A hand pouring beer into a glass filled with ice on a white surface.

Four Canon professional cameras with lenses, placed on a reflective surface against a dark background.

A partially closed laptop with a colorful illuminated keyboard resting on a reflective surface in a dark environment.

A dark background with an intricate gold geometric Art Deco design in the center, and the word 'MAVEN' written below in gold.

A young woman with brown hair looking at her phone with a surprised or excited expression.

Female athlete smiling during a race at a Peloton fitness event.

Email
alexis.rabilloud@gmail.com

Phone
(917) 736-4845

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