Toyota

Parents are the number one influence on teens’ driving behavior—so to promote safer habits, we helped launch TeenDrive365, an educational platform from Toyota targeting both teens and their parents. Our work not only increased awareness around teen driving safety but also reinforced Toyota’s brand commitment to protecting families on the road. The campaign reached millions and was recognized for its creativity and impact.

A white Toyota car on display at a tech event, with people gathered around. A large screen and informational signs are visible, including a sign titled 'FACTS' and a booth labeled 'TeenDrive 365 Distributed Drinking Simulator'.
A silver Toyota car on a drag racing track, with a black and red TeenDrive365 canopy above, checkered flags, orange cones, and a racing scoreboard in the background under a cloudy sky.
Webpage showing Toyota TeenDrive safety campaign, featuring images of teenagers, a virtual driving challenge, and a $15,000 prize contest.

Email
alexis.rabilloud@gmail.com

Phone
(917) 736-4845