Leqvio

Leqvio needed a social campaign to educate its audience about cholesterol and offer guidance for when levels plateau. We responded with Let’s Check It Off—a vibrant, contemporary campaign that made a complex topic feel accessible and actionable. I led concept development, art direction, and photography, while also managing pre- and post-production and contributing to broader brand-building efforts. The result was a playful yet purposeful campaign that connected with the audience and supported Leqvio’s long-term growth.

Top image of a person sitting on a green Adirondack chair on a raised porch, next to a potted tree, with a window showing blue sky and clouds in a pastel green room. Bottom image of a man sitting on a chair with headphones in a modern, blue-toned room with large windows, framed picture, and minimal furniture.

A woman practicing yoga in a pink-themed room with pink walls, cactus decorations, and pink furniture. A man in a gray blazer and khakis stands in a kitchen with mint green walls, white cabinets, and open shelves, in front of a window showing a blue sky with clouds.

Top image: Man jogging on a treadmill in a modern, blue-themed gym with workout equipment and decorative kettlebells. Bottom image: Two people riding a scooter on a stylized yellow desert road with cactus plants and an 'Exit 198' sign.

A young man wearing a virtual reality headset and smiling while driving a car.

View of a hospital room seen through bars or a gate, with medical equipment and a patient bed inside.

A drawing of a mailbox with a face and eyes, on a desert landscape with a farmhouse in the background, with text saying "There's a new sheriff in town" and pointing to the mailbox with "Approach bastards."

A young woman and man outdoors in a park, watering themselves with water bottles.

A hand pouring beer into a glass filled with ice on a white surface.

Four Canon professional cameras with lenses, placed on a reflective surface against a dark background.

A partially closed laptop with a colorful illuminated keyboard resting on a reflective surface in a dark environment.

A dark background with an intricate gold geometric Art Deco design in the center, and the word 'MAVEN' written below in gold.

A young woman with brown hair looking at her phone with a surprised or excited expression.

Female athlete smiling during a race at a Peloton fitness event.

Email
alexis.rabilloud@gmail.com

Phone
(917) 736-4845

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