Nestle Sparkling Water

Poland Spring came to us to launch their new sparkling water, Poland Spring Sparkling. To highlight just how “Refreshingly Real” it is, we created a campaign that poked fun at the artificial gimmicks often used in beverage ads—like over-the-top slo-mo models and exaggerated lifestyle shots. We kicked off with a TV spot and extended the concept across playful social videos for Facebook and Instagram, all designed to subvert category clichés and position Poland Spring Sparkling as the real deal.

View of a hospital room seen through bars or a gate, with medical equipment and a patient bed inside.

A young woman with brown hair looking at her phone with a surprised or excited expression.

A drawing of a mailbox with a face and eyes, on a desert landscape with a farmhouse in the background, with text saying "There's a new sheriff in town" and pointing to the mailbox with "Approach bastards."

A hand pouring beer into a glass filled with ice on a white surface.

A young man wearing a virtual reality headset and smiling while driving a car.

Four Canon professional cameras with lenses, placed on a reflective surface against a dark background.

A partially closed laptop with a colorful illuminated keyboard resting on a reflective surface in a dark environment.

A dark background with an intricate gold geometric Art Deco design in the center, and the word 'MAVEN' written below in gold.

A young woman and man outdoors in a park, watering themselves with water bottles.

Female athlete smiling during a race at a Peloton fitness event.

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