Mr. Bag

Checkers & Rally’s came to us with great food but no clear brand voice. They needed something bold, ownable, and impossible to ignore. That’s when we introduced Mr. Bag, a loud and unapologetic paper bag mascot who quickly became the brand’s attitude, face, and fan favorite. I helped concept and art direct the campaign across TV, social, radio, and in-store, building a distinctive visual identity and tone that cut through the noise. The result was powerful. Mr. Bag didn’t just show up — he blew up. Fans posted about him, shared him, and quoted him. He gave Checkers & Rally’s a voice people couldn’t stop talking about and a brand personality that stuck.