Nestea

To launch the new Nestea, we developed a full 360° campaign anchored by a high-impact experiential event in NYC and other major cities, supported by online video, refreshed social content, and a redesigned website. Partnering with my copywriter and creative team, I helped lead the creative and art direction across all touchpoints—from concept through execution. This included directing the product shoot, overseeing post-production, and working closely with the client to ensure every detail aligned with brand standards and campaign objectives. The result was a cohesive launch that combined storytelling, experience, and digital reach to reintroduce Nestea with clarity and impact.

Outdoor setup for Nestlé with greenery and a tiny house model, featuring a large hedge sign spelling 'NESTLE' in front.

Website homepage for Nestea featuring iced tea bottles with lemon, peach, and lemon flavors, glass of iced tea with lemon and mint, scenic tea plantation landscape, and Rainforest Alliance Certified seal.

Facebook post showing a bottle of Nestea Peach flavored iced tea with a slice of peach beside it, on a peach-colored background.

People playing bean bag toss game in backyard with Nestlé branding on walls and game boards

A young man wearing a virtual reality headset and smiling while driving a car.

View of a hospital room seen through bars or a gate, with medical equipment and a patient bed inside.

A drawing of a mailbox with a face and eyes, on a desert landscape with a farmhouse in the background, with text saying "There's a new sheriff in town" and pointing to the mailbox with "Approach bastards."

A young woman and man outdoors in a park, watering themselves with water bottles.

A hand pouring beer into a glass filled with ice on a white surface.

Four Canon professional cameras with lenses, placed on a reflective surface against a dark background.

A partially closed laptop with a colorful illuminated keyboard resting on a reflective surface in a dark environment.

A dark background with an intricate gold geometric Art Deco design in the center, and the word 'MAVEN' written below in gold.

A young woman with brown hair looking at her phone with a surprised or excited expression.

Female athlete smiling during a race at a Peloton fitness event.

Email
alexis.rabilloud@gmail.com

Phone
(917) 736-4845

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